Analyzing Human Brain

Analyzing Human Brain and Understanding How It Affects Behavior

Our unique approach and its outcome of over 400,000 test cases have revealed coherent answers to some of controversial questions in behavioral psychology.

The different brain types (or tendency and degree of use of the brain leaning toward ‘preferred’ side) describe not only one’s aptitude more accurately but also helps understand one’s aptitude by self-reflecting tri-dimensionally.

It is the first ever introduced Meta-cognitive human aptitude analytic tool that is based on lateralization and cognitive process of human brain. While conventional test models only focus on the link between perception & judgment and consequential behavior of an individual at present state, therefore, have very limited capability to further predict the behavior of the individual, COBI test tool provide detailed and highly reliable result on preferential tendency of an individual derived from multifaceted process of brain perception, cognition and Meta-cognition of the individual.

COBI testing model is originated from the split brain theory which was first introduced by world-renown scientist, Roger Sperry. It is one of the most broadly recognized and experimented theory for the past few decades in the field of cognitive neuroscience and later he was awarded the Nobel Prize in Physiology for his accomplishment. He received the prize for his discoveries in regards to the functional specialization of the cerebral hemisphere, and thousands of studies on lateralization of the brain have followed. The essence of the theory demonstrates that certain regions (or lateralization) in the brain is directly associated with different functions such as speech, reasoning, emotion, spatial sensory, etc..

Apart from hundreds of studies on the lateralization of a brain conducted in the past few decades worldwide, our institute took further steps to determine the perceptive and cognitive processes of a human brain, and how they ultimately lead to conception (meaning how the brain process perceived data) and behavior. In order to understand (or predict) a human behavior and make proper association with his/her cognitive process, other factors such as surrounding environment, level of education, personal belief, past experiences, intrinsic attributes and physical capacity must be accounted as well. Because human behavior is much more complex outcome of which attributed to various internal and external stimuli other than the brain orientation alone.

Through our extensive case studies and surveys conducted on more than a half million individuals in different sex and age group, the institute, for the first time in history, was able to develop a human cognition-behavior model that can identify personal traits and aptitude of an individual in association with his/her brain orientation.